MEXICO CITY. Are we born creative or is it a skill we can develop? Alejandra Rojo, Master in Design Studies and professor at the Creative Thinking module in the Women's Leadership Program: ADN at Dalia Empower, explains that everyone is creative, but they need to find it, cultivate it and apply it.

The expert states that creativity and the ability for innovation are essential for everyone, no matter their job or profession. “Whether you’re an accountant, a lawyer or a manager, whatever, you need creativity to generate new ideas”, she said.

This mindset is known as lateral thinking, through which we can find new ways of doing things, and as a result, we’re able to come up with original solutions that don’t follow the logical patterns we routinely use.

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Amid the pandemic, skills such as resilience and adaptability have been crucial to navigating the crisis, but so have creativity and innovation. These two, in fact, are essential for the sustainability of any business at any given point. According to an analysis from consulting firm McKinsey, audacious innovators come out of crises significantly before their peers and maintain this edge in the coming years.

This is clear to winemaker Hans Backhoff, CEO of Monte Xanic, since he’s managed to take the Mexican wine brand to the top thanks to new ideas when no one else believed in them. “Simply put, what you need to visualize is creating something different from what’s already out there and looking for something different to what everyone else is doing, and that’s wonderful because innovation is within everyone’s reach”, the entrepreneur says, who teaches the How to Revolutionize an Industry masterclass that’s available on demand at Dalia Master’s digital platform from Dalia Empower.

Identify your creativity and innovation style in this downloadable test: