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Sylvia Sánchez Alcantara

Change is here and there’s no turning back. Women are becoming key players in successful businesses. The leadership style in the 21st Century is inclusive, because those who have put their professional vision into practice, know that female inclusion represent a plus in order to compete.

While there is still much to be done to consolidate equity in this area, the rules are changing, and those who are part of a consortium, begin to recognize that ignoring the talent offered by women professionals means ruin.

There’s a key point that can’t be overlooked: women are already the main buyer of products offered by multiple companies, and no one better than her, to understand and meet the needs of her own gender. Several important corporations worldwide, ensure that 80% of its consumers are women. Why then not look at them as a source of wealth, development, and growth?

It’s said that we are the weaker sex, and that we don’t contribute the same because due to the great need to multitask, but we’ve shown that we’re not weak, we don’t give less, and that’s because we have a discipline, an organizational capacity and a more than proven sense of responsibility.

The woman of the 21st Century has set herself the challenge of pursuing a professional career and now occupies 57% of graduates worldwide. We know that preparation is essential to compete and win the coveted high-level spaces that until recently were intended exclusively for men. To achieve this, our effort is double, because we must demonstrate that our knowledge and leadership skills are fundamental for the development of any business.

It’s not about competing, but about combining talents. Mix as in a cooking recipe, the best male and female ingredients to offer the best product.

Talent does not have a gender; the relevant thing must be the quality of professional performance and not the gender to which it belongs.

You can’t grow with a primitive mind that, when offering a vacancy within an organization, this one offers the opportunity of a job for one woman and six men! The disadvantage is enormous, and the incredible part is that those who maintain this business policy, don’t realize that with that attitude, the outcome of that business can be fatal.

Diversity is then the winning recipe. We are willing to be an active part of this change and nothing will stop us. We value masculine abilities, and we know that they are a fundamental part of the entrepreneurial gear, but we are not willing to lower our heads every time we lose an opportunity, for the mere fact of being a woman. If they are able to function in the business world, we also have much to give.

We are creative, persuasive, intuitive, and we have a gift of command! We are independent, and capable of satisfying all our needs. We have the freedom to decide if we want a life as a couple or alone, and also the audacity to become indispensable in the work centers we have in our sights.

We are determined to defend our place. The first steps are taken, and it is clear to us that there is no future without diversity. Many leaders have already decided to successfully build the gender balance in their teams. There are companies that know this well, and that is why they have set themselves the goal of establishing an effective and winning balance through gender equality: 50% men and 50% women. That is the key that will open the doors of prosperity in the near future! The table is ready. There’s no reason to wait any longer!

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This entry was originally posted at the ‘Retos Femeninos´Blog

Sylvia is a multi-award-winning communicator, publicist, lecturer and spokesperson for women’s rights in different national and international forums. As an entrepreneur, she is the founder of the strategy of comprehensive communication for Women’s Challenges, focused on the personal and professional growth of thousands of women, and on the Enough of violence against women initiative, among others. From 2007 to date, she presents the “International Women’s Day” event at the CDMX, Monterrey and Guadalajara and from 2018, every year, in a different city, to cover the Mexican Republic. She is an ambassador for Vital Voices for her work promoting women’s rights.

Follow her on Facebook & Twitter: @retosfemeninos

http://www.retosfemeninos.com