This workshop is aimed at entrepreneurs, creatives, designers, marketing teams, legal in-house who want to know the importance of brands and everything they involve, from its inception, conception, protection and defense. They will also know the registration process and how to submit trademark applications that prosper and have a greater chance of success.
What topics are addressed?
1. DISTINCTIVE SIGNS
1.1 General knowledge of Distinctive Signs
1.2 Creation, protection and defense processes.
2. PRIOR SEARCHES AND APPLICATION FOR TRADEMARK REGISTRATION IN MEXICO.
2.1 Searches: by denomination, phonetic, headline and design.
2.2 Requests: Submission of a request for distinctive signs.
What do you take from the course?
You will discover all the implications that exist about brands and you will learn how to carry out a search prior to the application for registration of a brand, to know possibilities of success and thus save time and unnecessary costs.