As a professor, what are you communicating?

Standing in front of an audience, persuading, influencing and teaching are challenges for any teacher. Your students must see you with admiration and know that they can trust what they are learning. To achieve this, you must transmit a powerful executive presence. That’s right, if you are a teacher you must be consistent with what you say and do to influence not only your students, but also your colleagues and your professional environment, where you can get a new level or another job.

Here we give you some suggestions to achieve it:

Appearance: This can be a topic to discuss, especially if we are talking about creative, philosophical, artistic disciplines, etc. It is important to send an intentional message through your dress, what do you want to highlight about your skills that is consistent with your dress? The objective will be to look contained and credible. Project authority and trust.

It doesn’t matter if you wear jeans or a pattern shirt. Your appearance should reflect the importance that you give to your presence. Try to review the details such as well-groomed shoes, trimmed hair, manicured nails and avoid too many accessories or distractors for students.

Regarding styles, everything will depend on the area to which your experience as a teacher belongs. If you teach art or design, and dress too serious and boring, your students may feel that the creativity needed for this subject is not present, weakening your credibility.

On the other hand, if you teach finance and use a jacket that looks 20 years old, you will communicate outdated and little content. A student wants to feel that whoever teaches him is professional because he handles current concepts, making it evident that he continues studying and cares about details.

Remember that sometimes -quite often, let’s admit it- we make judgments about first impressions and what we can expect from people based on what their personal brand communicates. That´s why, no matter which subject you teach, you must be consistent and consistent in order to project respect and credibility to your students.

Open nonverbal language, with power and strength. Your nonverbal language also communicates. You must take care of your movements; the way you walk, and how you address your students. It is important to see them in the eyes. If you remain seated at your desk and pretend to influence on your teaching, this will increase a difficulty to provoke reactions or interaction among students. That’s why it’s important to use your energy differently when speaking, don’t turn your back if you’re going to point something at the blackboard and be dynamic in your readings.

We all know that classes of more than two hours can be very heavy, and that the amount of information we can process decreases. That’s why it’s important to know how to present, modulate your voice, include dynamics, put challenges and motivate students to participate. The set of these attitudes and techniques will attract your attention 100% and you will surely have a better impact.

Being a teacher is like being the head of an organization. Your leadership is reflected in your students when motivated to learn, investigate or link information with real topics. It´s important to ensure your message is coherent and consistent through your appearance, language, tone of voice, the words you use in conversations and the way you present yourself. These tools will help you position yourself solidly, and to continually seek new growth opportunities for you and your students.

Ale Marroquín is a consultant in communication, executive presence and leadership. She devotes herself to designing the personal brand of professionals, businessmen and high-level executives to accelerate his potential through an executive presence,

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